The Lead Gen Channel Most B2B Brands Are Completely Missing
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YouTubeHubSpot Marketing
The Lead Gen Channel Most B2B Brands Are Completely Missing
What if your biggest lead gen breakthrough is a channel you're not even measuring? HubSpot's organic Google traffic declined. But buyers weren't gone. They were asking ChatGPT. Asking Gemini. HubSpot wasn't always the answer. So they shifted strategy. Stopped optimizing for Google. Started optimizing for AI answer engines. The result? 1,850% ...
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