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McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quart
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McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quart
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McDonald's took down its AI-generated Christmas ad. The spot was meant to highlight holiday stress. Instead, it triggered a wave of consumer criticism, leading the brand to remove the spot and fueling industry debate over whether AI creativity is clashing with audience expectations. The spot is set to “It’s the Most Wonderful Time of the Year,” reimagined as “It’s the Most Terrible Time of the Year,” and positions McDonald’s as a place of respite. It was meant to resonate with Dutch consumers wh
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Blue Viper on Instagram: "McDonald’s has released an AI-generated Christmas ad The studio behind it says they ‘hardly slept’ for several weeks while writing AI prompts and refining the shots. They said “AI didn’t make this film. We did.” McDonald’s Netherlands collaborated with TBWA and The Sweetshop to create a Christmas ad that looks like a full live-action film, but it’s 100% AI. 7 weeks, 10 specialists, and 1000s of prompts later, the directors shaped the shots, timing, mood, and comedy just
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