From Berkley® line engineered for strength, sensitivity, and reliability, to purpose-built apparel and essential tools and accessories, this collection is designed to perform when it matters most.

Learn more about undergraduate admissions, including deadlines, student profiles, academics, and what it means to Be Berkeley. Explore graduate programs, research opportunities, career support, …

Berkley is a leader in commercial lines insurance, with 60 specialized businesses - each with deep expertise in an industry, product, or regional niche.

At Berkley, we do more than provide insurance—we deliver confidence. Our foundation of integrity signifies transparency and trust in every interaction. Our strategic approach combines deep industry …

Precision poured layers resulting in optimized density, shape detail and performance to produce lifelike action. Layering PowerBait® and MaxScent in distinct strata, then finishing with a MaxScent dusting …

Shop Berkley® Fishing Line. Discover our extensive selection of Monofilament, Fluorocarbon, Braid, and Leaders. Each line type is designed for different types of fishing and species. Enhance your fishing …

Berkley has a longstanding commitment to fishing line recycling and is currently spearheading a global initiative to expand its reach.

Each of the 60 businesses offers expertise within an industry, product, or region. Use the tab to see all the Berkley brands.

Discover the latest fishing gear and bait with Berkley's new arrivals. Explore innovative products designed with our science-backed approach to help you catch more fish.

Explore Berkley® Fishing's bait collection, featuring top-quality lures, soft plastics, and jigs to attract your target catch. Free Shipping over $25.