Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

This guide will walk you through what a paywall service is, how they work, and how to choose the best paywall service for you. A paywall service is a type of subscription-based model that restricts ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

The award recognizes BIGO Ads’ full-funnel growth system, combining AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and ...

For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

The people who built some of the world’s most profitable mobile apps are gathering in the financial heart of New York City for Apps in Motion (AIM Conf), a curated, senior-level event taking place at ...

Health and fitness apps captured a larger share of the overall market in 2025, with several hardware manufacturers prioritising subscription services over hardware R&D and sales. According to the ...

The education app market spans every stage of learning, from early years and primary school through to secondary education, university and adult upskilling for professional roles. It serves a wide ...

2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to them. After years of platform-driven disruption, ...