Proclaiming the end of the big brand campaign is an all-too-common narrative in the advertising press. Influential industry voices consistently point to the shrinking importance of broadcast TV and ...

While some companies chase short-term spikes in attention, the most successful brands focus on creating continuous visibility ...

Some marketing campaigns look terrible at first. They seem confusing, risky, awkward, or completely disconnected from what people expect from a brand. But occasionally, those same campaigns become ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

The University of North Alabama unveiled its new brand campaign in Florence on Monday.

"Together We Fly Higher” features a powerful anthem film and a series of inspiring short films, that will be released throughout the coming months. The emotive campaign captures real and authentic ...

The cult favourite Swiss brand is built on inventive ideas and a healthy dose of Dada-esque humour. To find out more about why its marketing has never missed, we talk to creative director, Thomas ...

Brand building on a college campus is a team sport. Campaigns matter, but culture ultimately determines how far the brand ...

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

Elevate is a champion of challenger brands in healthcare. As an independent healthcare agency, it understands that it’s difficult to create a self-promotional effort that helps potential clients ...