Hypebeast

Espolòn Tequila Offers Cultural Curiosity and Adventure With House of Ramon Event at The Attic

Mexico-based spirit brand Espolòn Tequila has partnered with popular nightlife venue The Attic to host House of Ramon. The spirit brand has converted the popular Melbourne cocktail bar to honor its ...
Drinks

“There is still a future for these brands” – Pernod Ricard’s House of Tequila on the spirit’s global potential

Tequila’s slowing growth in the US last year is likely to have pushed many spirits heavyweights to reassess their strategies in the category. However, while the heady growth seen in the US in recent ...
Drinks

“The US has real brand calls. They are asking for an Avión Margarita” – Pierre-Aymeric du Cray, VP of Pernod Ricard’s House of Tequila – Interview part II

In part one of this interview, the VP of Pernod Ricard's House of Tequila unit, Pierre-Aymeric du Cray, explained the importance of 'The Tahona Society' bartender programme to the group's business, as ...
Forbes

Where To Find Some Of America’s Best Tequila Bars

According to the Distilled Spirits Council of the US (DISCUS), Tequila has been the fastest-growing spirits category over the last decade. Today, more than 2,500 different brands of Tequila are ...