Cannes this year is the usual mixture of sunshine and rosé, Lions won and lost, and the ever-present chatter around AI.

Most marketing plans are relying solely on digital marketing, and they are missing traditional revenue-boosting advertising ...

Rick Jackson spent tens of millions of dollars on television and cable advertising, dominating the airwaves to win the ...

PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, today announced the launch of its direct mail automation platform, PCM Integrations, within ...

Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

Old-school channels, smart pricing, and long-term preparation still outperform marketing fads.

Direct-to-consumer advertising of medicines is banned in the UK, but borders are porous on the internet. Deborah Cohen reveals how a loophole in UK regulation means that influencers such as the ...

Q2 2026 earnings call recap: sales momentum, margin and SG&A trends, July pricing plan, and store growth outlook—read now.

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

Perks such as overseas junkets, lavish dinners and boozing it up at the races have staged a comeback in the financial advice ...

Excluding footwear, Q1 comparable sales would have been +1.2%. As we communicated on the Q4 call, fundamentally restructured footwear sourcing strategy and assortment mix is creating the first half ...

Cremation firm ad banned for ‘misleadingly implying’ plan included a service - The ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, ...