Women in Toys, Licensing, and Entertainment (WiT) has officially announced the finalists for this year’s Wonder Women Awards.

Chester Cheeks is the face of the company’s Butt Face brand. Kids can squeeze and stretch his face to activate silly fart sound effects. Chester also features an animated dance mode with three songs ...

Summer is still in full swing, but Hasbro Pulse is already getting a head start on Halloween. The company has unveiled a new wave of Star Wars: The Black Series action figures that put a spooky spin ...

The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories. Our Dolls showcase includes 22 ...

Two popular ’80s franchises are coming together in the latest partnership between Mattel and Hasbro. The Masters of the Universe x Transformers collaboration creates a unique crossover experience for ...

A classic board game just entered into digital age. PlayDate Digital brought the tweezers from Hasbro‘s iconic Operation game to mobile devices in the new Operation App for iOS and Android. Like the ...

The action figures, playsets, and plush launch Feb. 20.

FAO Schwarz is expanding its retail footprint through a new partnership with Nordstrom, complete with new locations and ...

Mattel and Barbie are honoring the beloved, multigenerational pop star Miley Cyrus with the launch of a Barbie doll inspired by her, as part of the collectible Barbie Signature series. This poseable ...

Tiny Chef has had a big year since The Tiny Chef Show was cancelled. The team will reveal its upcoming plans at SDCC.

Jack Skellington leads a flashlight-powered storybook adventure with gleaming foil pages, five themed sound buttons, and ...

Jazwares’ signature brands are gearing up for a takedown with all-new plush toys. The KPop Demon Hunters Squishmallows line expands beyond the film’s animal companions with the additions of Rumi and ...