The right brand architecture strategy equals clarity. It is an external expression of the corporate business strategy and the criteria to guide effective brand decision-making. When done right, it ...

The first decision an institution must make when defining brand architecture is: are we a branded house or a house of brands? Brand architecture is a complex topic in higher education and one that ...

For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning. Brand architecture emerged to organize those ...

In the previous articles in this series I wrote about the beginnings of my company ‘Next For Me.’ From inspiration, collaborators, the law, broadcasting, money, conversion-ing and the company as a ...

PLANO, Texas--(BUSINESS WIRE)--Tyler Technologies, Inc. (NYSE: TYL) announced today its new brand architecture, a broad company initiative that better organizes and names Tyler’s products and ...