In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Amazon is adding 15-second autoplay video ads to Alexa+ Echo Shows, expanding Amazon DSP inventory across the US, UK, and Germany.

The launch of Prime Video's ad-supported tier in January helped boost Amazon's overall advertising services revenue for the first quarter of 2024 by 24% to $11.8 billion. Meanwhile, subscription ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...

NEW YORK--(BUSINESS WIRE)--Idomoo, the leader in next gen video, today announced the launch of AI Video Ads, the latest innovation in automated video creation from its revolutionary Lucas AI Video ...

Brands are producing more creative assets than ever, but the ads that stand out are not always the ones that persuade consumers or build the brand, according to a new report from Zappi.

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

When maintaining contact with clients or encouraging prospects, you might rely on email, an occasional blog, a quarterly white paper or a report. But you might be overlooking a viable content format: ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...