The Clean Girl Aesthetic has taken over TikTok, Instagram, and YouTube—with its signature slick-back buns, dewy skin, minimalist fashion, and wellness routines. But behind the polished look is a much ...

The no-makeup makeup look presents itself as liberation — "just you, simply enhanced, naturally radiant." But what if the ...

Add Yahoo as a preferred source to see more of our stories on Google. An influencer called the Clean Girl has stirred up controversy online after tidying up neglected graves sans permission -- because ...

One Amazon influencer makes a living posting content from her beige home. But after she noticed another account hawking the same minimal aesthetic, a rivalry spiraled into a first-of-its-kind lawsuit.

Social media being bad for your self-esteem is not a fresh take – we all know all too well the feeling of doomscrolling late into the night comparing yourself to people who seem to have your dream ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In 2021, I was constantly stressed and wasn't taking care of myself ...

Supermodel, Bella Hadid, is a huge inspiration for the clean girl aesthetic. Hadid posed with friends promoting Cha Cha Matcha’s drinks on August 23, 2025. Photo courtesy of @bellahadid on Instagram ...