Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in theaters nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

The modern perm is making waves in 2021. Thinking of trying it out? Here’s what to know before you commit to the ‘80s inspired style. Well, we’re here to tell you that the perm is back but this time ...

How long a perm lasts depends on a range of factors, including your hair type and your haircare routine. But you can generally expect a perm to last for at least a few months. ‘Perm’ may be short for ...