Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify is taking a big step forward in its much-watched advertising business. The e-commerce firm is formally rolling out a product that allows its merchants to recommend products on other merchants’ ...

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap, commerce media platform Criteo and TikTok now join the ...