"Aussie Girl Glam" has been going viral on Instagram and TikTok. Here's how to achieve the sun-kissed look, according to ...

Spring 2026 beauty is leaning into lived-in emotion—makeup that feels a little messy, a little real, and very expressive. Two ...

Before we had Rhode and the “clean girl aesthetic,” we had 2016. A year defined by selfies with the Snapchat dog filter, choker necklaces, Rihanna’s “Work” on repeat, and statement eyeshadow.

We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism with expressive maximalism. While that certainly doesn’t mean we’re all ...

Makeup artist Erica Taylor demonstrates how to modernize your glam Hedy Phillips is the Senior News Editor, Style at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared ...

Eye shadow creases are a struggle at any age, but if more product is settling into your fine lines recently, learning how to apply eye shadow for mature skin can help. Your skin’s evolving texture ...

As someone with deep brown eyes (until I was 10, I actually thought they were pure black), I never thought that eye colour played a big part in what made good eye makeup. Everything goes with black, ...

Halsey’s about-face Matte Fluid Eye Paint has reviewers using it for smoky liner, shadow and primer, with punchy pigment that ...