Ever had a maitre'd, waiter, or waitress saunter up to your table and ask the ubiquitous "How was everything?" And even though you were unimpressed and underwhelmed, you likely said, "Fine." ...

One of the biggest mistakes companies continue to make today is thinking their service or product is a one-size-fits-all solution. In fact, I find that it’s a persistent problem in my industry. As a ...