There's nothing more important than customer success in today's digitally connected economy - but how are you defining it? At diginomica, one of our pet peeves is the mischaracterization of customer ...

Loyalty programs are everywhere and have been one of the most talked about topics in the quick-service restaurant industry of late. Forty-seven percent of diners now use at least one loyalty program, ...

A model can appear statistically healthy while its decisions, fairness, usefulness, or customer experience deteriorate.

It’s obvious that knowing your target customer is a critical part of operating and growing any business. Defining your ideal prospect drives all aspects of sales and marketing, but also provides ...

Companies around the world are making customer experience (CX) the top priority according to Harvard Business Review Analytical Services (HBRAS). But to do so takes more than lip service. To deliver ...

It was one of those early spring Sundays that feels like a reward for getting through winter. My husband and I took the convertible out for a ride, following the curves of the Delaware River up toward ...

Economist Theodore Levitt once said a business's purpose is to "create and keep a customer." This simple statement cut through the business strategies of the time that focused on short-term financial ...