As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics startup could out-engineer Google or charge less ...

Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. What does science tell us about the key to effective advertising ...