The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren't all bad. The decade can also lay claim to being the heyday of television ads — when commercials were ...

Strong creative wins more conversions at lower cost. Platforms reward strong creative with cheaper distribution, higher engagement and access to higher-quality audiences.

The ad industry’s hyper-fixation on performance means CMOs have to think and act more like investors. Their No. 1 mission is to prove returns on their investments. Just about all ad platforms now ...

Ipsos accelerates campaign in-market measurement with the launch of Creative|Impact on Ipsos.Digital The platform offers global marketers data on campaign memory and brand influence across six key ...

A Kroger, Vidmob and MMA Global study found predictive creative scoring forecast e-commerce conversion with 81 percent ...

Organizations in the service sector that have more creative employees enjoy higher levels of customer satisfaction, according to new research. Organizations in the service sector that have more ...

Wpromote's VP of Social, Darren D'Altorio, explained that "Creative diversification is critical to winning on social today as data deprecation makes granular digital targeting obsolete. Our product ...

New research appearing in the Journal of Applied Psychology provides some much-needed perspective on a controversial question in psychological science: Is there a gender difference in creative ...

Imagine a symphony orchestra performing a piece of music, each instrument playing an important role to make the music sound great. In advertising, the creative part is like the conductor. It's like ...

Anger is an intense emotion caused in response to threats or frustration, and is accompanied by physiological arousal such as increased heart rate and tension. Many people may think that anger is bad ...