The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

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Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their solutions using cloud infrastructure – ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Microsoft appears to be preparing a new ad-supported tier for its cloud gaming service, and early signs of it are already showing up for some gamers. The move could open up Xbox Cloud Gaming to a much ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

Alphabet's advertising business is normalizing, with an 11% YoY growth in total advertising revenue, validating previous predictions. The expansion of Gemini, Alphabet's largest AI model, into core ...