B2B loyalty conjointly with adoption are the cornerstone of sustainable growth in an increasingly competitive global market. Unlike B2C relationships, which often revolve around needs, impulse and ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach. LinkedIn's 21 ...

A growing trend among businesses of all types, building a community around your brand is an effective way to not only retain happy customers, but also attract new ones. When customers feel connected ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

What are the hallmarks of effective brand building? According to B2B marketers, adding emotion to the message is an essential part of the mix. Most of the 300 respondents to Marketing Week’s exclusive ...

An old business adage states, “People buy from people.” Other versions of the adage include: “People buy from people they like” and “People buy from people they trust.” Whatever version, the adage ...

Jaïr Nebig is a Business Development Consultant specializing in international B2B markets, where he has consistently delivered revenue growth while building durable, long-term client relationships.

Social media is the number one brand building channel for B2B businesses, according to new Marketing Week research. Some 80.8% of the 300 respondents to the 2026 State of Brand in B2B survey are ...

Consider the healthcare space. Well-known companies like Calm (sleep, meditation), TalkSpace (therapy), Noom (weight loss), and others built initial business-to-consumer models to try to acquire as ...