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The celebrity appearance market on who will appear in a Big Game commercial has some heavy favorites this year, with names like Ben Affleck, Serena Williams, Marshawn Lynch, and Snoop Dogg all sitting ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's ...

Actors, musicians, athletes and a hoard of celebrities still to be announced will fill commercial time during this year's Super Bowl, in slots which reportedly sold out in August as brands prepare to ...

The Super Bowl commercial rush has reached the exciting point where rumors become releases, with multiple brands announcing plans to air spots during the Big Game on February 8, 2026. That also means ...

The cost of Super Bowl advertising has officially reached levels reserved for the world's most influential brands. For Super Bowl LX, the price tag for a single advertisement could rival what the ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Bud Light's "Big Men on Cul-de-Sac" Super Bowl commercial, featuring ...

The league will have a two-minute spot after the halftime show directed by Peter Berg and starring Pat McAfee, Justin Jefferson and other stars, calling for girls flag football to become a varsity ...

Super Bowl LX is looming. Like always, it's more than the sport that has audiences excited. The Super Bowl commercials have become such a draw for the annual sporting event that even major movie ...

Michael Jordan wears a Nike shirt and a golf cap on a film set while filming a Nike "Aerospace Jordan" television commercial for Super Bowl XXVII in September, 1992 in Los Angeles, California. Each ...

The Super Bowl isn't just the biggest stage for the game that's being played, but it's the biggest stage for just about everything. From the national anthem to the halftime show, there's a lot to take ...